Removing economic uncertainty from fruits and vegetables

Basically, from a time-line perspective, if you want a specific vegetable at some time it will have to be planted and the location to grow it has to be negotiated. We’ve build a lot of uncertainty into our system by suspending the choice almost to the latest moment. Entrepreneurs and restaurants have to guess what you would like to eat, logically they cant always guess right.

It doesn’t look that way but this uncertainty is costing us crazy amounts of money and resources.

There are for example commercial community farms where you get seasonal vegetables for a fixed price per year. These crops are sold long before they are planted. If something fails or has limited yield the risk is for the customer. They fix this with crop diversity. (The farmer fills the crate with something else.) The diversity prevents them from using large scale agriculture but the prices are unimaginably low while the profit per acre of land is insanely high. Auctions, packaging, shops and processing plants are also cut out of the equation.

It should be possible to sign up a large percentage of the population and periodically deliver a crate of fresh fruits and vegetables for a price that mostly reflects delivery cost.

But that is only the beginning of the profit. The thing is, we all go to the store and look at fruits and vegetables but most of us hardly eat enough of them to stay healthy. Besides from medical savings you can’t build a working brain if you don’t have the materials to do so.

There are probably many of us who believe you can make a potato salad without potatoes, a banana split without bananas and a brick wall without bricks but even they should still be able to see that it would be a lot easier if you had the bricks to make a brick wall. I don’t know what alchemical miracle they believe in but a brain needs nutrition just like the rest of the body. That people are able to question that only proves it. We cant possibly get the fruits and vegetables close enough to their face.

Between the (rather large) sum of extra money in peoples pocket and the increased cognitive ability there should be a large window for economic development.

Throwing away food seems to always bring up the context of poor people. (as if the rest of us would gladly spend dozens of times to much for everything if only we can be ignorant about the world) In stead of forcing the poor into a diet of [known to be unhealthy and known to be depressing] processed foods they would end up eating more healthy than the rest of us. And lets not forget the people who are about to get poor. Even if it is still a few months away, not having food is already a truly terrifying idea. Trying to pay your debt while eating your money is not funny, effective or good for anything. The way we’ve wired our world to explode debt is [apparently] great for the economy, that might be true (of course not) but we do need people to be able to pay it back. Anything that feeds however vaguely into peoples ability to pay their debt is going to have major impact economically.

I’m keeping it simple, it is possible to have 14 year olds do [part of] the farming, planning, sorting and delivery and use peoples own garden to grow and preserve food for them. In stead of picking the tomatoes and carefully putting them in your crate we can deliver a plant with ready to eat tomatoes. The broccoli doesn’t have to die today. If we did that your broccoli eating window would be much smaller than it needs to be. Lots of things work just fine in pots. We design or select a nice electric cargo bike for the kids. As they (and  everyone else) inevitably learn about vegetables in relation to seasons it cant help but quickly accumulate into something truly wonderful.

How many vegetables do you buy? How many can you name? …and how many do you think exist? We can provide a wonderful composition of ingredients with clear and accurate illustrated instructions. One weekly experimental fruit or vegetable should be quite interesting. We can record opinions and adjust the plan over the years. You don’t have to be able to pronounce the name of something to recognize it from a picture and rate it delicious.

In the uncertainty market one simply cant take risks like that. The shops can only offer a small assortment of things everyone eats. You then pay for everything, pick the one you want and everything else is a waste product.

We all love fresh herbs and almost no one buys them. I’m sure there are 100 different kinds of thyme and a thousand different onions. We don’t have time to figure that all out. We want the one that fits with the rest of the recipe.

From the farmer perspective it is equally hilarious. They get paid in advance in a name your price kind of way.

I really want to pick up the harvest with carts pulled by horses.

Does that make me a weird person?


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